This photographic project that I hope will someday become a book aims to highlight women who work in male-dominated occupations. The power of photography is immeasurable and must help us change attitudes from an early age.
In collaboration with the Swedish communication agency Fair Communications we want to develop a new imagery which is free from stereotypes, not offensive, not objectifying and which represents diversity.
Elisabet, Weronica, Anette, Petra, Linnea and the others that you have the honor to see here volunteered in this project and allowed me to follow them for a few hours during their working day.
This photographic project that I hope will someday become a book aims to highlight women who work in male-dominated occupations. The power of photography is immeasurable and must help us change attitudes from an early age.
In collaboration with the Swedish communication agency Fair Communications we want to develop a new imagery which is free from stereotypes, not offensive, not objectifying and which represents diversity.
Elisabet, Weronica, Anette, Petra, Linnea and the others that you have the honor to see here volunteered in this project and allowed me to follow them for a few hours during their working day.
They gave me the opportunity to discover their reality. This project is a report in the rough, without embellishment or makeup on women, who, every day despite the ideas received and stereotypes, actively participate to the development of our society.
I thank all of them from the bottom of my heart, as a photographer but also and especially as a woman.
Do you have a friend, a sister, a colleague or a neighbor who could/would like to participate to this project? Maybe you are yourself a woman who wants to change how the world is perceived? Dont't hesitate to contact with me (contact information below), it does not cost anything and it does not hurt either! I look forward to hearing from you or from the person you want to recommend to me!
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In collaboration with the Swedish communication agency Fair Communications we want to develop a new imagery which is free from stereotypes, not offensive, not objectifying and which represents diversity.
Elisabet, Weronica, Anette, Petra, Linnea and the others that you have the honor to see here volunteered in this project and allowed me to follow them for a few hours during their working day.
They gave me the opportunity to discover their reality. This project is a report in the rough, without embellishment or makeup on women, who, every day despite the ideas received and stereotypes, actively participate to the development of our society.
I thank all of them from the bottom of my heart, as a photographer but also and especially as a woman.
Do you have a friend, a sister, a colleague or a neighbor who could/would like to participate to this project? Maybe you are yourself a woman who wants to change how the world is perceived? Dont't hesitate to contact with me (contact information below), it does not cost anything and it does not hurt either! I look forward to hearing from you or from the person you want to recommend to me!