Peter Hoelstad

My son once said:
”Dad, you are always taking pictures of people at work. When will YOU start working?”
True, but I promise that I have started.
I work Nationally and Internationally for a diverse range of clients, from small magazines to global companies, creative agencies and NGO:s. Always trying to get a documentary feeling in my projects, even when everything is made up of models, rented locations and situations that we created.
I usually try to describe it as a ”Good-Looking-Documentary-Style”.
Have a journalistic background and was a staffed photographer for many years at Svenska Dagbladet and Dagens Nyheter, two of the biggest daily newspapers in Sweden. Covered everything from politics, news, conflicts, culture and sports. A lot of travels, have been on assignments in more than 100 countries. A great school, where you learn how to tell a story, improvise, be creative and solve problems quick and easy.

Since 2003 I have been running my own business and is represented by Agent Molly & Co. Specialized in creating visual identity for small and big brands. Mainly with building up an image bank that supports client’s ideology and brand strategies, producing solutions tailored to each brand. Examples of my clients: Assa Abloy, Andritz, Diakonia, Ericsson, Essity, Handelsbanken, Iittala, Infranord, Kungsörnen, Lindahl Advokatbyrå, LRF, Midroc, Nasdaq OMX, Norkart, OKQ8, Polygon, Samhall, SCA, Skanska, Stockholm Bostadsförmedling, and Vinge.

I live in the countryside at a small farm in Hälsingland. And got an apartment in Stockholm. Is deeply in love with old houses.

Represented by Agent Molly
http://www.agentmolly.com/artist.jsp?oid=152&ac=12

Also a personal website
http://peterhoelstad.se/